White-label collectible albumTurn passive followers into active collectors.
DEINS is a white-label platform for digital engagement and loyalty: a collectible album under your own brand, with packs, missions and rewards. Clubs, brands and events use it to turn followers into fans who collect, trade and come back. It is delivered as a managed service.
DEINS is a company of its own. Mandala Labs co-founded it together with its managing director, holds a stake in it and develops the platform.
Deins Solutions GmbHDresden, Germany. Offers DEINS to clubs, brands and events and works with them directly.
Mandala LabsBerlin, Germany. Co-founded Deins Solutions, holds a stake and develops the DEINS platform.
The album
A collectible album in your colours
Fans collect cards, open packs and complete missions. The album lives in a web app and in mobile apps, under your name.
Illustrative mockup with sample motifs and sample colours, not a screenshot. Each deployment takes the name, colours and artwork of the club or brand.
What fans do
Everything a collecting habit needs
Cards and packs are the start. Missions, streaks and shared goals give fans a reason to come back every week.
Collectible cards
Cards in sets and in four rarity levels, from common to legendary. A collection view shows what is still missing.
Fan packs
A free pack on a regular rhythm, more in the shop. Opening the pack is the moment fans come for.
Missions and quiz
Daily goals, mission chains and a daily quiz give every visit a purpose.
Streaks and rewards
Opening the pack every day builds a streak. Milestones pay out rewards.
Fan to fan
Fans gift cards to each other, in person with a QR code or online with a link, and trade their collections.
Community challenges
Every card counts towards a shared goal. Reaching a milestone unlocks a prize for the community.
Rankings and seasons
Leaderboards, seasons and achievements add status and a calendar to the album.
White label and first-party data
Your name, colours and artwork. Every interaction creates first-party data for your own engagement.
Features are configured per deployment, so a club, a brand and an event can each switch on what fits.
Delivery
A managed service in your branding
You do not buy software to run yourself. DEINS is set up in your name, colours and artwork and operated as a service.
Your brand, your album
Name, colours, logo and artwork follow your identity. For fans it is your product.
Operated for you
Deins Solutions sets DEINS up and runs it, so your team does not host or maintain a platform.
Where fans already are
A web app and mobile apps, in German and English.
- White label
- Managed service
- Web and mobile
- First-party data
Scope and terms are agreed with Deins Solutions. There is no price list on this page.
Who it is for
Sport, brands and events
The same platform, with different reasons to collect: a match day, a release, a live moment.
Sport
Clubs and leagues turn the days between games into a relationship with their fans: player and season cards, missions around the fixtures, and event pins for the stadium visit.
Brands
Entertainment, gaming and consumer brands make releases, campaigns and editions collectible. Loyalty without a points card.
Events
Every touchpoint, online and on site, can unlock a card. KloppoCar, the charity project around Jürgen Klopp’s Mini, uses DEINS for its digital collector cards. kloppocar.de ↗
How it works
From the first pack to a habit
Open a pack
Fans get a free pack on a regular rhythm. More packs come from missions or the shop.
Complete the album
Missing cards arrive through missions, gifts from other fans, trades or a purchase.
Earn rewards
Streaks, milestones and community challenges pay out packs, cards and prizes.
Come back
New missions, a daily quiz and new seasons give fans a reason to return.
Each round creates first-party data for the club or brand behind the album.
Co-founded by Mandala Labs
Co-founded by Mandala Labs, built by our team
DEINS is a company of its own, Deins Solutions GmbH in Dresden. Mandala Labs co-founded it together with its managing director, holds a stake in it and develops the platform.
Deins Solutions remains the provider: it offers DEINS and works with the clubs and brands that use it. Mandala Labs is the engineering team behind the product.
Our part is the technology: the mobile app, the web app and the platform services behind them.
- Company
- Deins Solutions GmbH
Dresden, Germany - Founded by
- Mandala Labs together with the managing director
- Developed by
- The Mandala Labs team
Mandala Labs GmbH, Berlin - Product
- White-label digital collectible album with gamification and loyalty, as a managed service
- Platforms
- Web app, mobile apps (iOS, Android)
- Languages
- German, English
- Website
- deins.io
FAQ
Questions about DEINS
What is DEINS?
DEINS is a white-label platform for digital engagement and loyalty: a collectible album under your own brand, with cards, packs, missions and rewards. Clubs, brands and events use it to turn passive followers into active collectors. It is offered as a managed service by Deins Solutions GmbH.
How is DEINS related to Mandala Labs?
DEINS is a company of its own, Deins Solutions GmbH in Dresden. Mandala Labs co-founded it together with its managing director, holds a stake in it and develops the platform. Questions about the product go to Deins Solutions via deins.io.
What can fans do in a DEINS album?
Fans collect digital cards of different rarities, open packs, complete missions and daily quizzes, build streaks and earn rewards. They can gift and trade cards with other fans, take part in community challenges and climb rankings. Features are configured per deployment.
Who is DEINS for?
Sports clubs and leagues, entertainment, gaming and consumer brands, and events that want fans to take part all year instead of only on match day or launch day.
How do I get DEINS for my club or brand?
Contact Deins Solutions through deins.io. DEINS is delivered as a managed service in your branding, with a web app and mobile apps; there is no price list on this page. To talk to the engineering team behind the platform, get in touch with Mandala Labs.
See DEINS for your club or brand
Visit deins.io to meet Deins Solutions. Questions about how the platform is built? Talk to the team behind it.